TOURISM BRAND IDENTITY OF IVANOVO REGION
We share the elements of brand identity, which we designed for the Tourism Development Center of Ivanovo region. Read about visitivanovo website in the other case.
We share the elements of brand identity, which we designed for the Tourism Development Center of Ivanovo region. Read about visitivanovo website in
the other case.
TOURISM BRAND IDENTITY
OF IVANOVO REGION
Logo combines the ideas of avant-garde art, ancient traditions and modernity.
We chose red, white and black — typical colors of the arts and crafts of this land: from ancient folk crafts to the avant-garde.
Font
Pattern takes us on a journey through the Central Russian landscape: to a summer meadow with wildflowers, to a white snowy winter, and birch groves.
We gave the posters and flyers a light and airy spirit. Free space emphasizes the photographs and helps to immerse ourselves in the atmosphere of the early 20th century.
The Tourism Development Center of Ivanovo Region received an award for one of the best stands at Intourmarket, the main tourist exhibition in Russia.
While working on the brand identity we created more than 200 graphic drawings of landmarks.
Project Team
Anastasia Vasilchenko
Art Director

Natalia Kalashnikova
Graphic Designer

Natalia Khloptseva
Graphic Designer
Project Team
Anastasia Vasilchenko
Art Director

Natalia Kalashnikova
Graphic Designer

Natalia Khloptseva
Graphic Designer
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