HOW DO WE DELIVER OUR SOCIAL MEDIA MARKETING (SMM) SERVICES?
1
Briefing
You fill out the brief, we look into it and clarify the necessary details.
2
Choosing the form of cooperation
Comprehensive or partial SMM support, trainings in working with social networks, project tracking supervised by our experts, assistance in writing an SMM strategy and consulting on the project.
3
Strategizing and planning
We develop an SMM strategy and a roadmap of actions and resources.
4
Support
We conduct a turnkey project or monitor the implementation of the SMM strategy and provide consultations.
COMPREHENSIVE SUPPORT IN SOCIAL NETWORKS
Within the commercial offer, we agree on the goals and objectives of the project, we specify the performance indicators, scope and cost of work as well as the areas of responsibility of each party. Once we agree on the terms, we sign a contract and start working on the project.
Comprehensive support in social networks includes:
strategy development
content plan development and posting
integrations with bloggers and online media
creation and design of web pages
targeted advertising set up
web page moderation
corporate identity development for web pages
promotion through public pages
management
TRACKING
Tracking is a good option for the low-budget projects. We share our professional expertise and experience with you. Management, content creation and promotion is done by your own efforts, while we support and consult your team.
Tracking includes:
social media training
assistance with forming an SMM team
regular project tracking according to the checklist
strategy development together with your team
work plan (roadmap) and checklist development
constant support and advice on any issues and questions
SMM STRATEGY DEVELOPMENT
We have developed a methodology which allows us to quickly turn the SMM strategy into a roadmap for your project. You get a 2 in 1 deal: a strategy document and a social media work plan.
The classic SMM strategy includes:
analysis of competitors' activities
identifying social media channels for the project
defining reputation points
creating a portrait of the target audience and evaluating social media's capacity
defining performance metrics
promotion: selection of channels and tools, test budget evaluation
positioning of the project in social networks
content strategy development: a rubricator with examples, hashtag cloud, language and frequency of posting, description of content sources and references
description of the required roles in the team and their interaction patterns
description of goals and objectives that can be solved through social media channels
description of moderation principles
CONSULTING AND TRAINING
We have gained a lot of experience in conducting strategic SMM sessions, workshops and trainings. And we will be happy to share it with you.
This option includes:
preliminary target audience research
within a month after the training we will be available to answer your questions
strategy session and training
all training materials in PDF format
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