A SET OF PHOTO AND VIDEO FACTS ABOUT THE SNOW LEOPARD
We chose visual materials which were supposed to be the most popular. All photos and videos were picked from Russian and international foundation bases.
We wrote facts about leopards in the social media language, involving subscribers in the dialogue. The information itself was taken from interviews with experts, and little-known facts were told.
CREATED A SERIES ABOUT THE KEEPERS OF THE LEOPARD
The series is a storytelling for social media, divided into several parts. With the help of artistic techniques we immersed readers in the problem, told them what WWF does and how they can help.
In this story, we showed how changing attitudes can make a difference and motivate people to follow suit.
Showed WWF subscribers snow leopard through the eyes of those who saw them.
We interviewed experts on the study of snow leopards: WWF employees and rangers of nature reserves.
We introduced our subscribers to the field life of nature conservators. Made a series of posts based on the interviews and photo reports.
CREATED A WEB PAGE "ONLINE TEST ABOUT THE SNOW LEOPARD’S LIFE"
This test contained questions, the answers to which subscribers can get from other content materials of the project. This way, we were sending people on a new round of content consumption that had already come out before.