Russian Christmas is an international festival dedicated to the pre-revolutionary traditions of the holiday. It has been taking place in Shuya, Ivanovo region, since 2020. For a few days, the old town turns into the capital of Christmas with light and music installations, street performances, thematic exhibitions, concerts, traditional treats and handmade souvenirs.

Event’s organizer, Tourism Development Center of Ivanovo region, asked us to update the website: to make a handy guide for festival guests and encyclopedia of Russian Christmas.
Website for the Russian Christmas Festival
So that users can easily plan a trip to the festival, we added all the tourist information to the website: how to get to Shuya, where to stay and eat, and what to see there.
How to make a guide handy
Highlight the main points
One of the main adventures of the festival is the journey on the retro train. Every year guests wait for the ticket sales opening with anticipation. Previously, the information about the train was lost among other festival events. On the new website, we dedicated a separate page, where we gathered all information that would help users make a decision about the trip: the tour program, schedule, links to the tickets, requirements for boarding documents, photos of cars.
Highlight the main points
One of the main adventures of the festival is the journey on the retro train. Every year guests wait for the ticket sales opening with anticipation. Previously, the information about the train was lost among other festival events. On the new website, we dedicated a separate page, where we gathered all information that would help users make a decision about the trip: the tour program, schedule, links to the tickets, requirements for boarding documents, photos of cars.
Revitalize the festival site
We transferred the entire infrastructure into interactive maps, so that guests could plan their route in advance and easily navigate.
We marked festival locations, restrooms, cafes and restaurants, parking lots and free bus stops. All spots are clickable: you can see the address, opening hours or information about the event.
The maps can be downloaded as a file or uploaded to Yandex. maps on your phone.
We marked festival locations, restrooms, cafes and restaurants, parking lots and free bus stops. All spots are clickable: you can see the address, opening hours or information about the event.
The maps can be downloaded as a file or uploaded to Yandex. maps on your phone.
Think even about the rare guests
The Russian Christmas festival is known not only in Russia, but also in other countries: photos of previous festivals were published by CNN and The Guardian. This is the only Russian event of this scale dedicated to Christmas, so it may be of interest to foreigners.

For such guests, we translated all pages of the website into English.
Photo by Vladimir Smirnov (TASS)
How to create an encyclopedia that is not boring
It is not easy for a secular person to understand the history of Christmas, but Orthodox websites are more geared toward deeply religious people. The Russian Christmas website was intended to be a beautiful encyclopedia that would introduce users to the holiday and its traditions.
To make it intriguing for the user to move from page to page, gradually immersing himself in the holiday atmosphere and learning the meanings of Christmas, we presented some of the information in an interactive format. Such solutions increase user engagement.
It is not easy for a secular person to understand the history of Christmas, but Orthodox websites are more geared toward deeply religious people. The Russian Christmas website was intended to be a beautiful encyclopedia that would introduce users to the holiday and its traditions.
To make it intriguing for the user to move from page to page, gradually immersing himself in the holiday atmosphere and learning the meanings of Christmas, we presented some of the information in an interactive format. Such solutions increase user engagement.
Make complicated information interactive
An interactive nativity scene introduces users to the characters of Christmas. It is based on the classic nativity scene: the baby Jesus surrounded by other biblical characters. As soon as the user clicks on the figure, a window with a description opens.
Make complicated information interactive
An interactive nativity scene introduces users to the characters of Christmas. It is based on the classic nativity scene: the baby Jesus surrounded by other biblical characters. As soon as the user clicks on the figure, a window with a description opens.

Click on any figure to see a description of Christmas character

Click on any figure to see a description of Christmas character

The three wise men

The figures of the Magi, who came to worship the Savior and brought Him gifts (gold, frankincense, and myrrh). Although, according to the Gospel, the Magi came to the house, not to the cave (Matthew 2:11), they are often presented as a part of the nativity scene.
The Holy Family

Three-dimensional figures of the Holy Child Jesus, the Blessed Virgin Mary and the righteous Joseph. The Christ Child is presented lying in the manger or in the arms of the seated Mother of God. Sometimes all the figures of the Holy Family are replaced by the icon of the Nativity.
The angel

The angel announced the birth of the Savior to the shepherds.
The ox and the donkey

The figures of the animals that, according to the Sacred tradition, were in the cave at the time of the Savior's birth, and then warmed Him with their breath.
The Star of Bethlehem

Celestial phenomenon, so called by the Magi, according to the Gospel of Matthew. When they saw it at sunrise and decided that the "king of the Jews" had been born, they came to Jerusalem to worship Him. They did not find what they were looking for and went to Bethlehem of Judea, where the star showed them the place where they saw the Holy Family.
The shepherds with the sheep

The figures of those shepherds who came to the cave to worship the Savior. Typically, one of the shepherds is depicted with a lamb on his shoulders or in his arms. The lamb in this case is a symbol of Christ as the Lamb of God.
The angel

The angel announced the birth of the Savior to the shepherds.
Artists: Sergey and Tatiana Krylovs, Palekh
Artists: Sergey and Tatiana Krylovs, Palekh
1
The three wise men

The figures of the Magi, who came to worship the Savior and brought Him gifts (gold, frankincense, and myrrh). Although, according to the Gospel, the Magi came to the house, not to the cave (Matthew 2:11), they are often presented as a part of the nativity scene.
3
The Holy Family

Three-dimensional figures of the Holy Child Jesus, the Blessed Virgin Mary and the righteous Joseph. The Christ Child is presented lying in the manger or in the arms of the seated Mother of God. Sometimes all the figures of the Holy Family are replaced by the icon of the Nativity.
6
The angel

The angel announced the birth of the Savior to the shepherds.
2
The ox and the donkey

The figures of the animals that, according to the Sacred tradition, were in the cave at the time of the Savior's birth, and then warmed Him with their breath.
4
The angel

The angel announced the birth of the Savior to the shepherds.
5
The Star of Bethlehem

Celestial phenomenon, so called by the Magi, according to the Gospel of Matthew. When they saw it at sunrise and decided that the "king of the Jews" had been born, they came to Jerusalem to worship Him. They did not find what they were looking for and went to Bethlehem of Judea, where the star showed them the place where they saw the Holy Family.
7
The shepherds with the sheep

The figures of those shepherds who came to the cave to worship the Savior. Typically, one of the shepherds is depicted with a lamb on his shoulders or in his arms. The lamb in this case is a symbol of Christ as the Lamb of God.
Add kindness
Christmas is considered to be a family holiday, which you should spend with your loved ones or at least give them a piece of warmth on this day. This means that the website should convey an atmosphere of love and kindness. So we created a service for sending online Christmas cards.
The Tilda platform, where the site is built, does not have a suitable solution for this task, so we programmed the service from scratch.
The visitor chooses a postcard design among the drawings of artists from Palekh and Orenburg.
Writes a greeting, selects the background.
Sends a postcard to the recipient by e-mail or messenger.
According to the warm feedback on social media, many people liked this decision. During the holidays, 3,000 postcards were sent from the website!
According to the warm feedback on social media, many people liked this decision. During the holidays, 3,000 postcards were sent from the website!
How to help your client
The festival is a vibrant project: the program, transport routes, and locations can change. The website, as a guidebook for Russian Christmas, should promptly provide users with up-to-date information.
It is important that the organizers did not depend on the developers and could make even non-standard changes themselves at any time. The Tilda platform, where we built the website, became the best decision for this task.
The festival is a vibrant project: the program, transport routes, and locations can change. The website, as a guidebook for Russian Christmas, should promptly provide users with up-to-date information.
It is important that the organizers did not depend on the developers and could make even non-standard changes themselves at any time. The Tilda platform, where we built the website, became the best decision for this task.
We described all the information parts, headers and design elements that are used on the pages on the stylesheet. Now customers can use it as a template and change the necessary elements without help of layout designers.
Project Team
Mikhail Butorin
Product Manager

Alina Mokhutdinova
Project Manager

Anastasia Vasilchenko
Art Director

Anastasia Kaledina
Leading Web Designer
Liliya Marchenkova-Pai
Web Designer

Yanina Yatsushkevich
Web Designer

Lyubov Belova
Graphic Designer

Victoria Makarchuk
Graphic Designer, Illustrator
Alexander Bazhin
Programmer

Daria Bolshakova
Editor of the Russian Version

Daria Strogalschikova
Translator

Sofia Strelkova
Editor of the English Version
Mikhail Butorin
Product Manager

Alina Mokhutdinova
Project Manager

Anastasia Vasilchenko
Art Director

Anastasia Kaledina
Leading Web Designer
Liliya Marchenkova-Pai
Web Designer

Yanina Yatsushkevich
Web Designer

Lyubov Belova
Graphic Designer

Victoria Makarchuk
Graphic Designer, Illustrator
Alexander Bazhin
Programmer

Daria Bolshakova
Editor of the Russian Version

Daria Strogalschikova
Translator

Sofia Strelkova
Editor of the English Version
CONTACTS
Georgia (to be announced)
Israel (to be announced)
OTHER PROJECTS
© Les Agency
Made on
Tilda