Tigan company provides services for businesses in the field of automation and IT: supplies equipment and the implementation of solutions.
We had several tasks: to create a logo, brand identity and landing. According to the client's wishes, the image of a bull as a symbol of masculinity, strength and confidence was taken as the basis.
The overall style of the project is masculine, technological, modern, and friendly. It was important for the client to keep a friendly attitude to the website, so we suggested using illustrations.
The selected palette in blue tones is associated with business, modern technologies, and a serious approach to work.
The character and illustration continue the bull theme and repeat the stylistics of the logo: the lines and shapes are confident, slab, and clear. Diagonally slanted strokes add dynamics and brutality.
Our objective was to create a bull with a human body. Confident, strong, not cartoonish and not aggressive. The color palette had to look good against the dark background of the website.
Illustrator divided the work into three stages: sketches, prototype, colored illustrations. Each stage was coordinated with the client.