Creating a script, content, design, and architecture of an ecotrail.

We made this project for Ugra National Park on request of Wellcamp company.
ECOTRAIL IN UGRA NATIONAL PARK
ECOTRAIL IN UGRA NATIONAL PARK
Creating a script, content, design, and architecture of an ecotrail.

We made this project for Ugra National Park on request of Wellcamp company.
Main Target Audience
Groups of school students of grades 2-9 (ages 8-15) who will come to the trail with a biology teacher; families with children.
Project Goal
To explain the relationships between forest species around the trail and show the role of humans, who can both damage and preserve nature. At the same time, you have to be competent while conserving nature.
Idea
The trail route is a fascinating journey with a mentor who knows more about the forest than ordinary people. During this journey, visitors learn about the structure of a forest.
Main Target Audience
Groups of school students of grades 2-9 (ages 8-15) who will come to the trail with a biology teacher; families with children.
Project Goal
To explain the relationships between forest species around the trail and show the role of humans, who can both damage and preserve nature. At the same time, you have to be competent while conserving nature.
Idea
The trail route is a fascinating journey with a mentor who knows more about the forest than ordinary people. During this journey, visitors learn about the structure of a forest.
Script
It was important for us not to give a set of separate facts about the forest, but to explain that everything there is interconnected. That's why we linked the information on displays with the common story about forest as an ecosystem.

To make the trail not only educational, but also entertaining, we decided to add an interactive feature. This is how the idea of a riddle trail came about. On the first display, visitors see the question: "What is a forest?" The answer can be found by searching for the ten clue letters hidden on the displays.
Script
It was important for us not to give a set of separate facts about the forest, but to explain that everything there is interconnected. That's why we linked the information on displays with the common story about forest as an ecosystem.

To make the trail not only educational, but also entertaining, we decided to add an interactive feature. This is how the idea of a riddle trail came about. On the first display, visitors see the question: "What is a forest?" The answer can be found by searching for the ten clue letters hidden on the displays.
Characters
The mysteries of the forest are revealed by the specially created character Stepan Ugroff. Stepan is a young scientist, a fourth-generation forester and a national park ranger. We used the figure of a mentor, an older brother. Stepan knows a lot about the forest and can tell the children about it in a simple and understandable way. Through such a character, we take away the edification and turn the lecture into a fascinating journey.

The Hedgehog is Stepan's friend, an auxiliary character. He is used for interactivity and helps children find clues. On the billboards with a picture of the Hedgehog, there are hidden letters that finally form the word ECOSYSTEM.
Characters
The mysteries of the forest are revealed by the specially created character Stepan Ugroff. Stepan is a young scientist, a fourth-generation forester and a national park ranger. We used the figure of a mentor, an older brother. Stepan knows a lot about the forest and can tell the children about it in a simple and understandable way. Through such a character, we take away the edification and turn the lecture into a fascinating journey.

The Hedgehog is Stepan's friend, an auxiliary character. He is used for interactivity and helps children find clues. On the billboards with a picture of the Hedgehog, there are hidden letters that finally form the word ECOSYSTEM.
Characters
The mysteries of the forest are revealed by the specially created character Stepan Ugroff. Stepan is a young scientist, a fourth-generation forester and a national park ranger. We used the figure of a mentor, an older brother. Stepan knows a lot about the forest and can tell the children about it in a simple and understandable way. Through such a character, we take away the edification and turn the lecture into a fascinating journey.

The Hedgehog is Stepan's friend, an auxiliary character. He is used for interactivity and helps children find clues. On the billboards with a picture of the Hedgehog, there are hidden letters that finally form the word ECOSYSTEM.
Characters
The mysteries of the forest are revealed by the specially created character Stepan Ugroff. Stepan is a young scientist, a fourth-generation forester and a national park ranger. We used the figure of a mentor, an older brother. Stepan knows a lot about the forest and can tell the children about it in a simple and understandable way. Through such a character, we take away the edification and turn the lecture into a fascinating journey.

The Hedgehog is Stepan's friend, an auxiliary character. He is used for interactivity and helps children find clues. On the billboards with a picture of the Hedgehog, there are hidden letters that finally form the word ECOSYSTEM.
Content
It was important to convey complex scientific information on the displays in an easy form for children. Therefore, we chose a popular-science style for the narrative. We developed each part of information with an expert in biology in order to preserve the correct meanings.

Each display explains what is happening around in the forest. All information is divided into thematic parts with conclusions. Sometimes we lead the reader to make a conclusion himself, so that the knowledge is better stored in the memory. Some content is transformed into diagrams, illustrations, and creative architectural solutions: opening windows, cubes and a book.
Content
It was important to convey complex scientific information on the displays in an easy form for children. Therefore, we chose a popular-science style for the narrative. We developed each part of information with an expert in biology in order to preserve the correct meanings.

Each display explains what is happening around in the forest. All information is divided into thematic parts with conclusions. Sometimes we lead the reader to make a conclusion himself, so that the knowledge is better stored in the memory. Some content is transformed into diagrams, illustrations, and creative architectural solutions: opening windows, cubes and a book.
Design
The team had a difficult task: to find a visual image that would attract children aged 8-15 and not look childish. In addition, we had to make the billboards’ design fit into the landscape and stand out against the greenery at the same time.
The brandbook of Ugra National Park has a monochrome scheme for the displays’ design, which would be boring for children. Together with the client, we decided to use additional colors. We chose light blue and light green for the background. This was not a coincidence: the trail is more than 7 kilometers long, and the displays should be visible from afar. Now they, reflecting the light of the sun, shine like lighthouses among grass and trees. Bright and saturated colors: orange, lettuce, and blue, are intended to highlight accents and control the visitors’ attention on a display itself.
Design
The team had a difficult task: to find a visual image that would attract children aged 8-15 and not look childish. In addition, we had to make the billboards’ design fit into the landscape and stand out against the greenery at the same time.

The brandbook of Ugra National Park has a monochrome scheme for the displays’ design, which would be boring for children. Together with the client, we decided to use additional colors. We chose light blue and light green for the background. This was not a coincidence: the trail is more than 7 kilometers long, and the displays should be visible from afar. Now they, reflecting the light of the sun, shine like lighthouses among grass and trees. Bright and saturated colors: orange, lettuce, and blue, are intended to highlight accents and control the visitors’ attention on a display itself.
Design
The team had a difficult task: to find a visual image that would attract children aged 8-15 and not look childish. In addition, we had to make the billboards’ design fit into the landscape and stand out against the greenery at the same time.

The brandbook of Ugra National Park has a monochrome scheme for the displays’ design, which would be boring for children. Together with the client, we decided to use additional colors. We chose light blue and light green for the background. This was not a coincidence: the trail is more than 7 kilometers long, and the displays should be visible from afar. Now they, reflecting the light of the sun, shine like lighthouses among grass and trees. Bright and saturated colors: orange, lettuce, and blue, are intended to highlight accents and control the visitors’ attention on a display itself.
Illustrations
Working on the project design, the team created original illustrations that made up unique visual content of the trail. We selected references and defined the style of illustrations as botanical drawing.
Illustrations
Working on the project design, the team created original illustrations that made up unique visual content of the trail. We selected references and defined the style of illustrations as botanical drawing.
Stepan Ugroff and the Hedgehog were our guides to the wonderful world of nature. Stepan's appearance was chosen immediately: a young, stylish guy in the national park uniform. First he had a fancy hairstyle, but safety regulations require you to wear a headdress in a forest. Stepan started wearing a cap, so that the rules of the national park could be read visually through the character. By the way, the national park’s staff was so involved in the process of making the characters that they created their own illustrations of the Hedgehog.
Stepan Ugroff and the Hedgehog were our guides to the wonderful world of nature. Stepan's appearance was chosen immediately: a young, stylish guy in the national park uniform. First he had a fancy hairstyle, but safety regulations require you to wear a headdress in a forest. Stepan started wearing a cap, so that the rules of the national park could be read visually through the character. By the way, the national park’s staff was so involved in the process of making the characters that they created their own illustrations of the Hedgehog.
Stepan Ugroff and the Hedgehog were our guides to the wonderful world of nature. Stepan's appearance was chosen immediately: a young, stylish guy in the national park uniform. First he had a fancy hairstyle, but safety regulations require you to wear a headdress in a forest. Stepan started wearing a cap, so that the rules of the national park could be read visually through the character. By the way, the national park’s staff was so involved in the process of making the characters that they created their own illustrations of the Hedgehog.
Architecture
Wellcamp company did the architectural work.

Starting from the script's main line that the forest is an ecosystem, the team asked themselves: "What is the main symbol of the forest? What image can be transferred to the three-dimensional space? What would most harmoniously tell the idea of the trail?" The answer was obvious: a tree.
Architecture
Wellcamp company did the architectural work.

Starting from the script's main line that the forest is an ecosystem, the team asked themselves: "What is the main symbol of the forest? What image can be transferred to the three-dimensional space? What would most harmoniously tell the idea of the trail?" The answer was obvious: a tree.
The image of a tree was implemented in more simplified and strict geometric lines, which are not peculiar to natural ones, but are familiar and understandable to people of any age. The chosen form is scaled and transformed throughout the trail. Displays, canopies, observation decks, and floorings were made as small architectural forms and decorated with elements on the forest theme. Thus, the supports of small displays expressed the geometry of a tree trunk, and the closing decorative elements in gazebos and canopies looked like the outlines of a whole group of trees.
The image of a tree was implemented in more simplified and strict geometric lines, which are not peculiar to natural ones, but are familiar and understandable to people of any age. The chosen form is scaled and transformed throughout the trail. Displays, canopies, observation decks, and floorings were made as small architectural forms and decorated with elements on the forest theme. Thus, the supports of small displays expressed the geometry of a tree trunk, and the closing decorative elements in gazebos and canopies looked like the outlines of a whole group of trees.
The image of a tree was implemented in more simplified and strict geometric lines, which are not peculiar to natural ones, but are familiar and understandable to people of any age. The chosen form is scaled and transformed throughout the trail. Displays, canopies, observation decks, and floorings were made as small architectural forms and decorated with elements on the forest theme. Thus, the supports of small displays expressed the geometry of a tree trunk, and the closing decorative elements in gazebos and canopies looked like the outlines of a whole group of trees.
Come to the trail to see it with your own eyes and learn how forest is structured. Find the entrance by following the link on Yandex.map.
Come to the trail to see it with your own eyes and learn how forest is structured. Find the entrance by following the link on Yandex.map.
PROJECT TEAM
DESIGN AND SCRIPT:

Mikhail Butorin
Product Manager

Anastasia Vasilchenko
Art Director

Darya Muzykantskaya
Scriptwriter, Copywriter

Natalia Kalashnikova
Illustrator, Designer

Anna Evseeva
Biologist, Scientific Consultant

Nina Udalova
Project Manager

Irina Berezkina
Editor-in-Chief

Valentina Nazarova
Designer
ARCHITECTURE:

Wellcamp
Outdoors Operator

PROJECT TEAM

DESIGN AND SCRIPT:

Mikhail Butorin
Product Manager

Anastasia Vasilchenko
Art Director

Darya Muzykantskaya
Scriptwriter, Copywriter

Natalia Kalashnikova
Illustrator, Designer


ARCHITECTURE:


Anna Evseeva
Biologist, Scientific Consultant

Nina Udalova
Project Manager

Irina Berezkina
Editor-in-Chief

Valentina Nazarova
Designer


Wellcamp
Outdoors Operator
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